Wannahaves Fashion

Rodney and Marsha are owners of Wannahaves Fashion (WHF). The path they have taken is a great example of entrepreneurship. And shows exactly what Duxly can do for you if you are enjoying your business. Because growing and getting bigger is super, but you have to make sure you get a new coat on time (fashion hehe).

Duxly has been able to help WHF with automation and effectiveness at various stages of the business. The result was fewer errors, less time spent on business processes, more time for the core and more growth. Curious about the steps WHF has taken with OD? Then read on. You probably recognize a lot.

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From a thriving idea to a business

WHF begins as a clothing party. Marsha, manager of a clothing store, organizes clothing parties for girlfriend groups. She brings clothes and gives advice. This runs very well. Marsha finds out that the women she serves like to be presented with a number of sets. It has to be easy, timeless and affordable to look nice. They want more of that! So they are often asked where her store can be visited. And that's where the first big step to the company WHF begins.

Rodney, Marsha's companion, completed higher textile school and was already setting up WHF online. Together, they then decided to make WHF their primary income. They moved into a building in Tiel, where the store and customer service for the online store were established. The clothing parties and what they learned there remain the foundation. And that works.

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Need a system that grows with you: data migration to Lightspeed Omni

Because of the strides WHF was making, they needed to switch to another system. Rodney had started with SEO Shop (was later acquired by Lightspeed) for the website, but because they were now adding a physical store, they needed a POS system for retail. They ended up with Lightspeed Omni. When you decide on that, it requires transferring all your data from the old system to the new one. Rodney knew a thing or two about this sort of thing and therefore also knew that you shouldn't underestimate this process. It's very complex and it's better to use an expert on this. He indicates: "The time that data migration takes you if you are not an expert is greatly underestimated and the chance of mistakes, which then cost you even more time, is high. I prefer to keep myself busy with our ongoing business and customers during a data migration." He went looking for an expert and found our Tim.

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Growth spurt: Challenges and solutions for multiple websites on Lightspeed

Three years later, WHF made another big step. WHF online went international! Online shops for . That's great, of course, but also brings challenges. Because, how do you make sure your different websites show the current stocks? After all, Lightspeed Omni can only link 1 online shop to 1 retail store and stock. And how do you make sure that everything you adjust on the NL WHF site is also adjusted on the other sites, without having to work night and night manually? Rodney contacted us for a solution. And we had one.

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MultiShop for Lightspeed

Since Lightspeed is limited to 1 online shop for 1 retail outlet, Duxly designed an application that solves Rodney's problem. Multishop allows you to link multiple online shops to your Lightspeed retail. All websites are synchronized with 1 stock point. This way, your online shops always show the right stock and you avoid disappointed customers. And you can buy, sell, and grow efficiently, without spending more time.

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ProductSync

The other challenge of multiple online shops is keeping your content from the various sites up-to-date. WHF is in "fast fashion," as Rodney calls it. That means they add new pieces to their clothing store almost every week. That's handiwork and takes time. You only want to do that once! So not also for your German, Belgian and Swedish shop. Here, too, we were able to help Rodney. Duxly's ProductSync takes care of synchronization on content (think of product photos, descriptions, and prices). We made the NL WHF shop the mother site. There, Rodney can make changes. These are then automatically reflected on the other sites. And that saves a lot of time!

"Duxly's solutions allow you to arrange everything from 1 place. That saves a lot of time and work. With that time, we can stay close to our customers."

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