Selling successfully on bol.com

You want to start selling through bol.com. But where should you start?

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Registering with bol.com

It's fairly self-explanatory. First, get a Chamber of Commerce number, otherwise you won't be able to sign up. Bol.com will then guide you through some verification steps and then give you access to their business login. At bol.com, they call this a bol.com sales account.

Now you can already start selling your products.

TIP: In the unlikely event that you do not succeed in completing all the steps of verification, you can always ask bol.com for help. Bol.com has a good support department. They will take the time for you and, if necessary, walk you through the entire process. If you still can't figure it out or want to outsource this step, please contact us, we will be happy to help you.

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How do you link your webshop offerings?

There are two ways to link your offerings to your bol.com account. You can add your products manually or through a linking program, also called an aggregator. Which way is right for you depends on how many products you will sell through bol.com. For a limited number of products, we recommend adding them manually. This takes some time, but you save money for the services of an aggregator such as Channable or EffectConnect. If you want to sell a large number of products, we do recommend using such a service. You then provide a fully automated link between your webshop and bol.com. Your offer is then always up-to-date, both in terms of content, prices and stock. This saves you a lot of time. Time you can put into your web shop and automatically into your bol.com sales. The first step to maximum sales. TIP: Do you want Effect Connect at a competitive rate? We can help you with your bol.com sales. When you sell unique products, as in the example of BEUK furniture, you will need to enter the specifications and additional information of your individual products. This is required information, and will ensure that your products are displayed properly, beautifully and effectively on bol.com. Consider images, descriptions, attributes and unique specifications.

This does not apply if you sell products that bol.com already knows about, existing offerings as we call them. In this case, bol.com provides all this information.

You can add this information, as in the step above, either manually or through an aggregator. Again; do you have a small or large supply?

Regardless of your choice, manual or through a program, realize that you need to spend time linking with bol.com. In order to be found and achieve maximum results, you will have to categorize your products in the bol.com way. In other words, you have to convert your web shop language to the bol.com language. This is something you really need to do.

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Finally live at bol.com

You now have everything ready to go live properly. Bol.com has processed all your product information on their site, put your selling prices online and processed the stock levels in their system. All you have to do now is decide which products you do or do not want to sell. You may not be allowed to sell some brands through bol.com. Perhaps because the manufacturer does not approve, or bol.com feels you do not have a competitive offer compared to other sellers.

Now you can go live! Exciting, millions of customers can now see and buy your products.

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Linking families and variants

Now that everything is live, you can move on to building your account. A great next step is to create links between your different products by size, dimension and/or color. For example, you have a T-shirt in six different colors, then you can link them together at bol.com fairly quickly and easily.

This has many advantages. It provides convenience for the consumer. After all, on the page of the white T-shirt, you can also immediately see the five other color T-shirts. This convenience for the consumer on the one hand provides you with an opportunity for more sales (read; conversion) on the other. And another nice bonus, if you get a good review on one of those six T-shirts, it will also be immediately visible on the other linked products.

Linking all your families and variants is again a time-consuming task. But also, again, really valuable.

TIP: Don't have the time to properly link all your products? Then start with the products you generate the most sales with. Expand step by step. Or contact us and we will help you with this.

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