Easy business with Lightspeed Loyalty

With Lightspeed Loyalty, you promote customer loyalty and build long-term relationships. Both for your online and offline clients. This is because Lightspeed Loyalty is a savings program, a loyalty marketing tool and a digital loyalty card all in one. This all works from your POS system. As an experienced Lightspeed partner, we know all the ins and outs of Loyalty, which we would be happy to tell you more about.

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Lightspeed Loyalty - Savings program

Lightspeed Loyalty is, as the name implies, a loyalty program. You can quickly improve your customer loyalty with this reward system. With every purchase, your customers earn points with their digital loyalty card. These points can be redeemed for a variety of rewards. You can very easily add rewards, such as a fifty percent discount on their next purchase. You can also specify the duration of the reward. If you want, you can also add certain products or certain rewards to customer groups. So lots of convenience. Also for your customer, with the web app with an online point counter. This tool will keep your customers coming back and before you know it, every customer will be a regular customer!

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Lightspeed Loyalty Marketing

In addition to the savings program, you can also use Lightspeed Loyalty as a marketing tool. You can use it to set up email campaigns and thus increase your brand awareness. A number of campaigns are standard in loyalty program. Like the 'pay + earn', which indicates how many points customers can earn per euro they spend. Or the 'VIPS', which allows customers to achieve a certain status when they have accumulated a certain number of points. With the 'time away' you can send a message to customers who haven't visited your webshop for 30 days. You can give them extra points or a one-time reward to bring them back to your shop. You can also reward them immediately when they sign up, or on the customer's birthday or if the customer became a customer a year ago.

Loyalty marketing is extremely simple. For example, you can create automated campaigns via SMS (there is an additional cost for this) and with the built-in drag and drop builder (an email generator). With the e-mail module it is possible to launch an e-mail campaign using the of the integrated e-mail templates. You can then send these to all customers or to certain customer groups. Here you can also see which campaigns you have already sent, which customers have received your emails and actually opened them. This allows you to analyze which campaigns were successful and which ones you might want to use again (or not). With Lightspeed Loyalty, you professionalize the quality of your loyalty marketing.

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Customer Insights

Lightspeed Loyalty is not just a customer loyalty tool. It also allows you to analyze your customer data. Such as purchase history and other data of regular customers. This is important information because it allows you to optimize your inventory based on the needs of those regular customers. Customers who sign up always enter your back office, after which you can manage customers and their rewards, award points or remove them. You can segment customers into certain groups, by age or by status (VIPS), for example. You can also add points on certain products here.

With Loyalty, everything works from one system, integrated directly into Lightspeed Retail. Whether you're working with Lightspeed eCom or Omni. And you can do this through a user-friendly iPad app, wherever and whenever you want. If you do run into any problems, we at Duxly, as an experienced Lightspeed Partner, are there for you. We can't make doing business any easier!  

Duxly is known for its Lightspeed API links and Lightspeed data migrations such as converting a CMS system Magento to Lightspeed