The four key insights for delivering your products in 2023

In 2023, e-commerce will be even more relevant than ever before. There are many trends and changes playing a role within the world of online sales. Sendcloud, the European leader in shipping software, has shared four key insights for e-commerce in 2023. And we at Duxly are of course here to share these insights with you! In this blog, we discuss shoppers' expectations in 2023 and key success factors for e-commerce entrepreneurs. These four insights are designed to help you as an e-commerce entrepreneur improve your online sales. Whether you are just starting out in e-commerce or have been in business for years, these insights are of value. We believe that by sharing knowledge, we can strengthen each other and the industry.

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1 Local differences matter

Each step in the customer journey is unique, and shoppers' expectations and preferences can vary by region. This also applies to the delivery of your products. Therefore, it is important to take these local differences into account and remain responsive to shoppers' expectations to create an optimal e-commerce experience.

Successful international expansion? It all starts with local differences in delivery preferences. After all, what works as an ideal transportation solution in one country may not necessarily match the expectations of shoppers in another region. Fortunately, you can use Sendcloud's E-commerce DeliveryCompass report for this, which can help you get to know your potential customers better. Once you have your new customer in the picture, it's smart to start a collaboration with the right partner. For example, you can promise faster delivery to your international customers or you can negotiate better rates by using each other's network.

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2. Your potential customers are flexible and sympathetic.

With the rapid growth of the e-commerce industry, it's more important than ever to meet your customers' expectations. And one of the most important expectations is delivery. That's why we strongly believe that smooth and efficient delivery is very important. Whether it's a preferred carrier or delivery option, as a supplier you need to make sure your customers receive the product without any hassles.

When something goes wrong with delivery, it is important to proactively keep your customers informed and reassure them. By letting them know that this is not something that happens more often and by providing them with the right service, you emphasize your responsibility and professionalism as a supplier.

Sendcloud's tip is not to bet everything on just one carrier. Here shipping software can help you with tools and APIs to connect multiple carriers to your sales channels and automatically keep your customers informed about the delivery status. This way you meet your customers' expectations, increase conversions and become the hero of parcel delivery!

3. Delivery needs to innovate

We understand that sometimes it's a challenge to simultaneously meet both customer expectations: fast delivery and environmentally friendly options. How can you strike that balance? We, like Sendcloud, believe in the combination of sustainability and efficiency. That's why offering multiple delivery options is not only good for your conversion rate, but also good for the environment. By delivering to pickup points and parcel lockers, you can offer a greener and cost-effective option to your customers without compromising on the speed and quality of your delivery.

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4. Consumers expect inflation

The recent financial crisis and potential inflation has put consumers on edge. Job guarantees and security are declining in many sectors, this certainly does not help either. So are expectations around shipping costs, which are likely to rise. It is important to respond to these concerns and provide clarity to your customers.

Keep your business prepared for rising shipping costs and be open and transparent with your customers about this. The whole market and all carriers are raising or have already raised their prices. Flexibility is the key to respond to this and set the right strategy for the new year.

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What's next?‍

In the world of e-commerce, there is always movement and change. As a business owner, it is important to be aware of consumer expectations and the impact of economic developments. By implementing various delivery options and proactively communicating changes, you can gain your customers' trust and increase conversions. Pursuing the right balance is crucial in achieving a successful and sustainable business strategy.

Want to dive deeper into Sendcloud's E-commerce Delivery Compass report after reading these four insights? You can do so absolutely free via this link.

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