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Opening a webshop with Lightspeed
For those just starting a webshop or already have one but are looking for alternatives, the possibilities are endless. There are so many things to think about; stock management, sales data, payments, visibility in search engines, look & feel of your webshop, technical support... Lightspeed is a provider of the total package with webshop software, which helps and supports you in all areas. So that you can focus on where your real passion lies, as a true entrepreneur.
What is a Lightspeed Webshop?
Lightspeed (formerly SEOshop) offers good, easy and complete webshop software for SMB retailers. Lightspeed has a large network of partners and apps, with which you can link the software. You can download plug-ins for marketing, sales, customer service, inventory management, accounting and much more. And it looks slick, too. So it's a very complete package. So complete, in fact, that if you want to scale up as your business grows, there are many options. For example, with SEO (Search Enging Optimization) and marketing options for the shop. Or with a template engine; software to combine templates with a data model to produce multiple pages that have the same look throughout the site. Lightspeed grows with you.
How does a Lightspeed Webshop work?
Intuitive. Within 10 minutes you set up a demo account and you are already behind the scenes (in the backend) of your own webshop. You can easily make adjustments; add products or change the design of your store, for example. You can choose from different themes, which you can then easily customize. It works very simply; you can just 'fill in' the website. There are also already pages ready for you to edit and finish yourself. The disclaimer, about us and general terms and conditions, for example. Lightspeed offers specific SEO options per page. The dashboard is very good and complete. It also helps you with statistics, marketing, blogs, inventory, orders and you can link Lightspeed apps to make your website even better. Lightspeed's software is very easy to use.
Advantages of Lightspeed Webshops
- User-friendly software.
- Even without programming knowledge, you can set up an online store simply and quickly with Lightspeed. You don't need any technical knowledge.
- A webshop design to your liking. Your webshop is your business card. And the better it looks, the more you sell. Lightspeed lets you choose templates, which you can customize to your own taste with a handy HTM/CSS editor.
- The webshop looks good on all devices. Whether your customers buy from you via a laptop, a tablet or their smartphone, your webshop looks good on every device with responsive designs from Lightspeed.
- Your webshop is easy to find. Lightspeed is search engine friendly, with lots of search engine optimization tools. And that's important, because search engines are often the most important acquisition channel for web shops.
- Customer data is safe. Lightspeed works with secure connections, so data is stored safely. So you don't have to worry about your clients' data being leaked.
- Low payment costs for the customer. Customers of a webshop pay not only for a product, but also for using a payment method. The lowest rates in the market for IDEAL payments are offered by Lightspeed.
- Going international? This is also well taken care of with Lightspeed software. You can choose internationalization and different countries and you can link languages to your webshop. So you have a multilingual webshop relatively quickly.
- Customer support. Should you encounter problems or have other questions, there is good suppport available, with Dutch support.
Disadvantages of Lightspeed Webshops:
- Short trial period. Lightspeed lets you test the software for free for fourteen days. After that, you won't have access to your Lightspeed webshop unless you pay. This trial period may be just too short for busy business owners.
- Limited number of templates. Ideally, you want the looks of your webshop to match your corporate identity. Because Lightspeed offers a limited number of templates, this can be tricky.
- Pay for additional features. The possibilities within Lightspeed are almost endless. But you pay for all the extensions and extra options, and then the monthly amount can add up considerably.
Switching to a Lightspeed Webshop.
Lightspeed Webshop - our practice examples
To make a decision, you may want to look at some examples of Lightspeed web shops. We highlight below some examples that use Lightspeed :
- https://www.baskets-store.com/nl/
- https://www.beukmeubels.nl
- https://bedshopdeduif.nl/
- https://www.bubblebum.nl/
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